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Ειδικότερα, το Μεταπτυχιακό στο Ψηφιακό Μάρκετινγκ στοχεύει, συνδυάζοντας τόσο τις θεωρητικές γνώσεις όσο και τις πρακτικές προσεγγίσεις:
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Η δυνατότητα επιλογής από τους φοιτητές μεταξύ σύγχρονης και ασύγχρονης τηλεκπαίδευσης.